How Adding Personalization to your Store Will Increase Order Values & Customer Retention

In the competitive world of digital commerce, one of the largest challenges facing online stores is how to increase order values and encourage customers to return for future purchases.

While there are many strategies that can be employed to achieve this in the past, one approach that has proven effective in recent years in ecommerce personalization.

Personalization involves using data and insights to deliver tailored experiences to individual customers, rather than a one-size-fits-all approach. By creating personalized shopping experiences, online stores can increase the chances that customers will add more items to their shopping baskets and return to the site for future purchases.

With endless options of retailers to purchase from, the modern consumer is able to be more discerning about their shopping preferences and the brands they support.

According to Accenture, 91 percent of consumers are more likely to shop from brands who provide personalized product recommendations and promotions, meaning that tools like personalization are critical to the online shopping experience.

In addition to customer satisfaction, personalization can also help your bottom line. Delivering curated shopping experiences can reduce a business’s customer acquisition costs by as much as 50 percent (McKinsey).

Here are some ways in which personalization can help increase basket size and retention for e-commerce companies.

Product recommendations

Personalized product recommendations are one of the most common tactics used by ecommerce businesses. By using data about a customer's browsing and purchasing history, e-commerce companies can recommend products that are likely to be of interest to them.

This can be done on product pages, shopping baskets, and email marketing. By showing customers products they are more likely to be interested in, businesses can increase the chances that they will add additional items to their basket and return to the site in the future.

Personalized offers and promotions

Personalized offers and promotions can be implemented by analyzing a customer's purchase history and offering discounts or promotions on items they are likely to be interested in.

This can incentivize customers to add additional items to their basket and increase the likelihood that they will return to the site to make future purchases.

Personalized content and messaging

In addition to customizing the on-site shopping experience, brands can engage with customers through their digital marketing. According to a study by McKinsey, 78 percent of consumers who received personalized communications were more likely to purchase from a brand.

Tailor communications and marketing to a customer's interests and preferences can create a more engaging and memorable experience for customers.

This can encourage customers to spend more time on the site, add more items to their basket, and return to the site in the future.

Personalized customer service

Personalized customer service is another effective way to engage with consumers and create a memorable shopping experience.

According to SalesForce, 66 percent of customers expect companies to understand their wants and needs. Providing assistance throughout the shopping journey can demonstrate how much your brand values customer satisfaction, and as a result, encourage customers to return for future purchases.

To build this brand loyalty, ecommerce brands can utilize personalization to resolve customer service inquiries, request feedback from customers, and develop a seamless shopping experience.

In conclusion, the advances in personalization bring countless opportunities to online stores to create specialized and curated shopping experiences for their customers, while still increasing basket size and average order values.

By using data and customer insights to deliver tailored experiences to individual customers, businesses can create a more engaging and compelling experience that encourages customers to add more items to their basket and return to the site in the future.

As part of the Enhance package, MOOT Technologies’ ecommerce experts and cutting-edge artificial intelligence can deliver optimized product tagging, thus ensuring you are offering the best online experience and setting your brand up for success.

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